You spent months building your app. You've tested every edge case, polished every screen, and finally hit Submit on the store. Then you wait. And wait. The downloads don't come. Here's something that doesn't get said enough: the #1 reason indie apps fail in the stores has nothing to do with the app itself. It's the screenshots. The 3-Second WindowMost users spend about three seconds deciding whether to even read your app description. Those three seconds happen entirely in your screenshot strip. If your screenshots look amateur, confusing, or just like raw app exports with no context, users scroll past. Not because your app is bad — because they never found out. What Bad Screenshots Look LikeThe most common mistakes:• Raw exports - A screenshot that's just the app screen with no frame, no headline, no context. The user has to imagine what the app does. They won't bother. • No text - Screenshots without overlay text rely entirely on visual storytelling. That only works if your UI is immediately self-explanatory. Most apps aren't. • Text that's too small - People browse stores on phones. If your headline text requires zooming in, it might as well not exist. • Five screens of the same section - Your app has a home screen, a detail screen, a settings screen, and probably a few key workflows. Show the breadth. What Good Screenshots Do Great store screenshots follow a simple formula: 1) A clear headline that names the benefit, not the feature. "Track your spending automatically" beats "Built-in expense tracker". 2) The right screen for that headline. The visual should prove the claim the text makes. 3) A consistent visual style across all five slots. 4) A narrative arc. Slot 1 hooks, slots 2–4 demonstrate, slot 5 converts. The Adalo Studio WayAdalo Studio gives you eight templates specifically designed to hit these marks. Each template puts your headline in a readable position, gives your app screen room to breathe, and exports at the pixel-perfect dimensions the stores require — no guessing, no resizing, no rogue white borders. Your app is good. Don't let the screenshots undo that. One hour in Adalo Studio can meaningfully change your conversion rate.